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Mikel Coffee Company

The Mikel coffee chain brand stood out from day
one with the sign portraying their founder’s father,
Michalis Kyriakakis. The name, the origin of which
has now reached legendary proportions, comes
from the initials of the founder’s father, an acronym
of their motto "Maybe It's Knowledge Entering Life"
and a combination of the names of the three
brothers Kyriakakis, Miltos, Kyriakos, Eleftherios.
Mikel is gradually winning over city after city, with a
unique customer-centric coffee concept that was
characterized from very early on as a
"phenomenon".

Thus, in 2010, the company Georgia Fresh Flavors
was established to manufacture baked goods
available exclusively in Mikel stores, while 7 stores
opened in Cyprus and 30 more throughout cities in
Greece. In 2013, they reached 60 stores, and the
chain nally tales a presence in Athens, opening its
rst store. Just one year later, Mikel shops number
100, while in 2015 the Mikel Coffee Company based
in London is founded.

In 2018, other European countries, Australia and
America are also in line, while a master franchise
agreement is being nalized in Saudi Arabia and
Egypt. 2021 next stops: New York, Kuwait, Oman,
Jordan, Qatar. More openings of new stores in
Greece, Turkey, and Jeddah. By the end of 2022, it is
expected to have a presence in a total of 20 markets
with 30 new stores.

Hot points:

• Today the chain has 350 stores across 5 continents.
• Due to the brand identity (colors, designs, store
designs) it became a hotspot for the young dynamic
consumer audience.

• As a result, the phrase “see you at Mikel” was the
reality of an entire generation during the decade
2010-2020.

• In 2017 the rst TV commercial airs, which is based
on a story of a father-son relationship.

• The main advantage is the stability of the signature
100% Arabica blend.
• It is the only brand that can serve customers dining
in or on the go since it has different types of stores
and is also the only concept whose brand is so
connected to coffee