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Our News

Despite a volatile market in the past year, there were many pleasant surprises for Mikel Coffee Company:

Business
Our presence for the rst time at the
conference in Delphi (DELPHI ECONOMIC
FORUM) with 780 participants from all over
the world, the interviews with Forbes, the
Franchise Business, the Franchise Panora-
ma, and Business Today in addition to
various other publications in the business
world, acted as a catalyst in establishing the
company, among the major players in the
market. In an effort to understand the
challenges and opportunities in the market,
we collaborated with the organization
“Your Directors Club” in order to be includ-
ed among large companies and executives
in the Greek economy.
You can nd out more by clicking on the
links below.
https://bit.ly/3FP7Mbk
https://bit.ly/ 3hpa5ID
https://bit.ly/3FpSt7f

Awards
We were the rst in the Greek coffee market to replace the
plastic lid with a paper one, as a result our entire cup
packaging (cup, lid, straw) won us our rst award for 2022,
Best Social Media Strategy for CSR, in the Blending a Better
Tomorrow campaign.
Subsequently, Mikel Coffee's presence on social media rose
to 15,000 new registered users and, for the second year in a
row, received an award at the “Social Media Awards 2022”.

For the rst time we also participated in the Coffee Business
Awards and by the votes of the entire network we won,
three awards in three categories, Top Coffee Chain, Top
National Chain, Top ESG Coffee Chain, proving that when
working as a whole, we have the power to achieve anything.

Events
Our rst collaboration with the popular “Comic-Con”, at the Ioannis Vellidis conference center in Thessaloniki,
was held with great success, attracting over 20,000 artists. Our physical presence, pamphlets, and the buy one
get one free coffee promotion, resulted in a large percentage of artists and guests visiting our stores and
getting to know us in person.
At the same time, on Athenian soil, our collaboration with the Athens Coffee Festival in Technopoli - Gazi,
brought just as many new visitors to our stores with the coffee offer.
We couldn't say goodbye to 2022 in a better way, since for the rst time we participated in the largest Bridal
Event in Greece inside the Zappeion exhibition center. This speci c event is aimed at designers and business-
men who are active in the eld of fashion and weddings, and our presence with a store inside the center
became worthy of the occasion.